There are various types of crisis we have to face during our existence, either as people or with our business. It will not always be sunshine and happy times. And we can either focus only on the present, and ignore any potential hardships that may come our way, or we can acknowledge them and face them when they come. But to do that, we need to first know what types of risks our business may face, and also come up with a crisis management plan to deal with them, or to mitigate them.
When making an inventory of the potential events that could disturb your activity, depending on your activity sector, location, business size, you will notice there are quite a fair number of types, each with its unique set of challenges. This is why you must be prepared to drive your business during crisis and keep it afloat. Not only that, but with the right type of knowledge and actions, you can even grow and strengthen your business.
Just to get you an idea of types of crisis that could disrupt your business, here are some of the most frequent ones. Natural disasters, accidents, personnel crisis, pandemics, theft, data breach, technological crisis, damaged reputation, financial crisis, and others. Are they all the same? No! This means they have different chances of occurring, different impacts on your business, and different responses and measures. The best thing to start with is to identify all these dangers and plan for them accordingly. I know that this may seem a daunting task for many, but like any big task, if you break it into smaller chunks, and deal with them step by step, this will be much more manageable.
It is very important to not procrastinate, or ignore any potential danger. I am sure you have heard about many examples of a crisis companies faced in the recent years, not to mention the latest financial crisis. It may be somewhere far in the past now, but you should know that another big one is coming on the way. Is your business prepared for a downturn of such magnitude?
Thinking about these scenarios may give you an unpleasant feeling, maybe scare you, at that is normal. But after the initial negative feelings, you should get over them and start planning and acting. You should also know that you are not alone in this, others are thinking of and planning the same things. This will make them far better prepared than the majority out there.
Start preparing with leading your business during crisis with yourself. As a manager or key figure in an organization you must tackle any major problem with a calm, collected and positive attitude. Having a good crisis management plan means you will prepare to deal with a crisis, before, during and after it. You should analyze and learn any valuable lesson after each crisis you have passed through.